Built by a SaaS Operator Who’s Done It
MagicNumber was created by Nick Bertolino — founder of Pipeline CRM, scaled from $0 → $7M ARR → successful acquisition.
Why MagicNumber
SaaS companies don’t fail from lack of ideas — they fail from lack of execution, alignment, and clarity.
MagicNumber fixes the operating layer that holds everything together.
Founder Bio
16 years building SaaS
• 16 years SaaS
• Founder, CEO, CPO, Operator
• Bootstrapped & exited
• EOS implementer
• Led product, engineering, & CS teams
• Advisor to SaaS companies $1–20M ARR
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• Retention risks
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• Alignment gaps
• KPI visibility
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